We are proud to announce the launch of a brand new Grover, providing a fresh alternative to owning things – making technology accessible to everyone, by enabling people to subscribe to tech products monthly instead of buying them.

Founded in the summer of 2015, Grover is two years old now, and still growing and changing. We’ve got a fresh look and a ton of new features to make experiencing new technology even easier, faster, and more fun.

Rethink things.

The concept of ownership is changing. New and exciting products are coming out all the time, and it doesn’t make sense to buy the same things over and over again. With Grover, you can stay current with the latest tech, while saving money, time, and resources.

Rethinking things doesn’t just mean rethinking the things that you own, but also rethinking the way that you use them and your role as a consumer. We think you should always be questioning the status quo, and not settle for products that don’t fit your lifestyle! If you don’t love them, or just want to upgrade to something shiny and new, send them back – and if you decide you can’t live without them, you can always buy them from us.

If you want to break the world’s linear ways of living. If you want to keep things in circulation, instead of just throwing them away. If you want to live, work, and play with more freedom than ever before. Are you ready to rethink the way you get your tech?

Life is about collecting experiences, not stuff, which is why in Grover 2.0 we want to inspire you! Browse the videos and photos on our revamped home page for ideas about your next adventure:

If you want to know everything about the latest tech products – we’re giving you all the details. After extensive research and testing, we know all the new features that you’ve got to try, even down to the tiny details. With Grover 2.0’s refined product displays, all that information is super accessible to help you choose the tech that’s right for you.

If you’re ready for new experiences – maybe you don’t know precisely what you’re looking for, but you know you want to step up your photography game, or set a new fitness goal. Browse our new product categories and explore all of the possibilities before you decide on that camera or wearable. We’re always changing our selections, so you never know what you might find to try.

Or you know exactly what you want – we’ve super-powered our search features with extra filters:

Plus, the new Grover website has more stability and performance so that you can rely on us and shop any time.

Check out the new Grover experience now, and rethink everything!